About Us

At Flora, our passion isn’t just about flowers — it’s about the feelings they inspire.
Every arrangement we create is designed with balance, movement, proportion, and intention. We believe those elements transform individual stems into arrangements with a sense of harmony that people remember.

Why Flora
At Flora, we believe the best floral design begins with understanding the person, the occasion, and the feeling you want to create. Our experienced designers bring curiosity, creativity and a distinctive point of view to every arrangement, translating your ideas — or simply a feeling — into flowers that feel personal, thoughtful, and beautifully considered.
Whether you know exactly what you want or have no idea where to begin, we listen, make thoughtful recommendations, and create something that feels right for the moment.
That’s what makes Flora different. We don’t believe beautiful flowers are enough. They should mean something, too.
Our Design Philosophy
The Flora style is loose, organic, and garden-inspired — never generic, always intentional. We create arrangements that feel gathered rather than assembled, and natural rather than manufactured.
Flora has a signature look, but we’re skilled designers who bring your vision to life — even if you don’t have one yet. Tell us about the person, the moment, and what you want the flowers to say. We’ll take it from there.
We also believe thoughtful design extends beyond what you see. We work with the seasons rather than against them, skip floral foam, and reuse and compost wherever we can.
How We Work
Great flowers start with a real conversation.
When you’re sending flowers, we don’t simply ask, “What would you like?” We ask about the occasion, the person, what they love, and how you want them to feel when they receive the flowers.
For weddings and events, we want to understand how you want guests to feel when they enter the room and experience the flowers.
That’s how we design for a person, a moment, or an occasion — not simply for a vase.
Our goal is for the flowers to create an emotional response and become part of a moment people remember.
And because the experience matters too, we make ordering easy, communication clear, and delivery reliable. Sending flowers should feel enjoyable, not stressful.

Our Story
Flora has been part of Chicago’s flower scene since 2005. Kate Prince first got to know the shop from the inside, working there before becoming a partner in the business in 2018. Today, Kate leads Flora as its sole owner, backed by a small team of dedicated designers who share her commitment to sustainable, artful floral design.

Introducing Kate… 
I’ve always believed flowers have a way of teaching us how to live. They remind us to slow down, appreciate what’s in front of us, and understand that beauty doesn’t have to last forever to be meaningful.
My love affair with flowers began at seven, when my grandad dug up the front lawn for my birthday and planted me a garden of snapdragons. I was told to water it, but didn’t water it enough, with tragic consequences. From that inauspicious start, plants became a constant thread throughout my life. I sought out gardens wherever I traveled, from Butchart Gardens in Canada and Keukenhof in the Netherlands to English gardens and Jardin Majorelle in Morocco.
Before becoming a florist, I worked in landscape design and a plant nursery, learning how plants grow, how color behaves in nature, and why the most beautiful gardens feel a little wild rather than perfectly controlled.
Life eventually took me from Australia to Dubai and then to Chicago, where I found my way to Flora with no formal floral design experience — just a can-do attitude and a willingness to learn. I quickly discovered I’d found exactly where I was meant to be.
Flowers are fleeting, imperfect, and never quite the same twice. Some blooms make us wait all year for them, which makes their arrival worth celebrating and their passing worth mourning. We enjoy them while they’re here because we know they won’t always be. Perhaps that’s one of the lessons flowers quietly teach us: to notice what is beautiful, appreciate it while we have it, and understand that its passing is part of what makes the moment matter. Just like life.
Ultimately, flowers create a feeling: joy, comfort, connection, or simply the pleasure of something beautiful on the kitchen table. The flowers may disappear, but the feeling can stay with you.
Meaningful. Memorable. Beautiful.
Flora.